|Daytimers Has the World Seeing Red|
Red for February: An Expression of Love, Passion and Charity
Lehigh Valley, PA, February 2007 – Millions of Americans wear their hearts on their sleeves throughout the month of February. For some it's in honor of Heart Health Month and the Go Red for Women Movement, and for others it's being in love with love and Valentine's Day. But some of us choose red because it aptly expresses the passion with which we live life. DayTimers provides ways to express all of these emotions through vibrant red leather planners, handbags, heart-warming red-tinged note cards, and charity donation-inspired accessories.
To celebrate February, the month for love, passion, good-hearted caring, and heart-healthy self-care, join the ‘seeing red' crowd with some of DayTimers' favorite red accessories.
“Day-Timers has designed several lines of unique, buttery leather accessories that come in rich red tones, including items that directly support the American Heart Association,” said Maria Woytek, DayTimers Fashion Expert.
Go Red For Women Memo Cards and Correspondence Cards are perfect for sending thank-you notes and personal letters, while lending support for an important cause. Ten percent of proceeds from the Go Red cards go to the American Heart Association, not only in February, but throughout the entire year. And, the Red Dress Zipper Charm is a stylish add-on to a bold leather binder.
New Malibu Binders and Wallets burst with vibrant color and sport redesigned hardware that's fresh and contemporary. These unstructured binders and wallets bend -- and even roll -- to slip easily into cramped bags and briefcases. Interior pockets organize credit cards, I.D., pens, and coins. And the new Malibu envelope portfolio features painted edges and a soft, suede interior for the ultimate in sophistication.
The new Toscana expandable tote presents a strikingly slim profile in a deep, delicious red wine color. This Italian beauty goes from a super-slim 1/2” to a generous 2 ½” expansion. A matching wristlet is also available in Toscana's rich textured Italian calfskin, which can be clipped to the tote or carried solo.
For a more subtle statement, Day-Timers features a full line of red-accented accessories. The smartly styled Black Microfibre Bag showcases red and tan accents with a fun red polka dot lining. And the heart-shaped key fob snaps on to the bag's back wall to keep keys safe and easy to find. This tote is the ideal complement to the "Go Red For Women" product line.
To see more of the DayTimers collections in red, go to www.daytimer.com.
Subsidiary of ACCO Brands Corporation
Contact: Leesa Raab, LaMotta Strategic Communications, Inc. 845-358-6306(o), 347-558-2422 (cell)