|EasySpines by Wilson Jones Make It a Cinch To Customize Your Binder In a Pinch|
LINCOLNSHIRE, IL (January 15, 2007) – Clearly labeled binders are key to office organization, but if you've ever tried to make your own paper labels for the spine of a binder, you know how challenging it can be to avoid rips and wrinkles. And, you can forget about ever removing the label to replace it with another!
With Wilson Jones® EasySpines™, it's easier than ever to insert a label into the narrow spine of a binder by placing the customized label inside a clear, reusable spine sleeve first and then sliding it into place.
EasySpines allows consumers to place their labels inside a durable poly spine sleeve and insert it into the binder spine without creases, tears or frustration. It also lets them recycle binders over and over, saving on office expenses. The feature is a real advantage, especially if you're assembling multiple presentations and time is of the essence. Select Wilson Jones View Binders now include the spines with purchase. The spines come in ½-inch ($1.99), 1-inch ($1.99) and 1½-inch sizes ($2.99).
“We constantly look for solutions for consumers who demand dependability and innovation for all of their office needs,” said Carol Rae Lucarelli, director of consumer marketing, Wilson Jones. “EasySpines take the frustration out of customizing binder labels and allow workers to spend their time and energy on more critical assignments.”
Wilson Jones conducted an informal panel with office workers to determine what frustrations they've experienced while using binder spines and unconventional techniques they've used to try and avoid this. Here's what employees had to say:
EasySpines can solve all of these problems by helping consumers customize their binders in three simple steps:
About Wilson Jones and ACCO Brands Corporation
ACCO Brands Corporation (NYSE:ABD) is a world leader in select categories of branded office products, with annual revenues of nearly $2 billion. Its industry-leading brands include Day-Timer®, Swingline®, Kensington®, Quartet®, GBC®, Rexel®, and Wilson Jones®, among others. Under the GBC® brand, the company is also a leader in the professional print finishing market.
Contact: Stephanie Kurtz