Press Release
| High-Fashion Meets High-Style Organization At Spring 2007 Olympus Fashion Week Accessories Exhibit |
Allentown, PA, September 2006 - For the first time in the history of the Olympus Fashion Week Accessories Exhibit, Day-Timers, Inc., the 60-year-old newcomer to the high fashion scene, will display the versatile and stylish, pebble grained, Malibu Tote in nautical blue, with a matching Day-Timer Malibu planner - a perfect marriage of high-fashion and high-style organization for the fashionista on the go. "This tote design was influenced by the working women at Day-Timers. In fact, after testing the initial prototype over several work weeks, the team recognized other needs and so added the cell phone holder and wristlet," said Maria Woytek, Day-Timers Work/Life Balance and Fashion expert. "It takes a great deal of organizational skill for the busy woman to stay on top of the newest fashion trends, continued Maria. "Day-Timers has found a way to combine high fashion leather products with time-management and organizational techniques enfolded in the same high-end leather." For Spring 2007, the Day-Timer Malibu leather line also includes a slim, sophisticated envelope portfolio, a travel jewelry case with snapped loops and pouches for necklaces and bracelets, and a document holder which helps further organize the hectic life of the woman on the road. (www.daytimer.com) The Day-Timer Malibu collection also allows the time-deprived woman on the move to add flex-time to her life with a time-management system cover that is soft, flexible and easily adapts to crowded spaces without getting "bent out of shape." "The design team chose nautical blue for this spring/summer tote and book, inspired by the sky and sea we look forward to enjoying," continued Maria.
Other Day-Timers leather collections include:
On display at the Spring 2007 Olympus Fashion Week Accessories Exhibit from Day-Timers will be: Malibu Leather Tote - This large tote offers an uncluttered main compartment for storing all of life's necessities, along with secure smaller items inside its zippered pocket, to help keep organized while on the run. This functional, high-fashion tote comes with a removable matching cell phone case as well as a wristlet, keeping you fashionably organized from day into night. Malibu Leather Planner -This matching nautical blue planner will help keep all of life's most important appointments in order and in fashion. The interior pockets hold credit cards, I.D., business cards, pens and coins. "Using the Day-Timer system helps high-stressed individuals get control of their lives. In a Day-Timers survey of working adults, both part-time and full-time workers noted that they preferred paper for numerous daily tasks - including recording appointments, writing down long-term goals, listing accomplishments, creating to-do lists, organizing shopping lists, keeping meeting notes and keeping track of mileage, said Ms. Woytek. "Surrounding organizational tools with sumptuous leather, Day-Timers adds fashion and beauty to these necessary daily tasks." Both the tote and the binder will be featured in one of Day-Timers new spring '07 collection colors, Nautical Blue. The Malibu Leather Tote and Binder, as well as the rest of the Day-Timers collection, can be found at www.daytimer.com. About Day-Timers Day-Timers, Inc. is a 60 years young company offering fashionable solutions to gaining control of your life. With hundreds of organizational and time management tools, women and men can simplify their lives at work, home, school, and on the go, creating the work/life balance they crave. Day-Timer products are available through a wide variety of channels, especially through the Day-Timer catalog, the Day-Timer website www.daytimer.com and at carefully selected retailers and office supply dealers. Day-Timers, Inc. is a subsidiary of ACCO Brands Corporation (NYSE: ABD), the nearly $2 billion office products company. CONTACT:
Connie LaMotta, Leesa Raab, |