Press Release
| Day-Timers' New Back-To-School Line Focuses On Ergonomics, Functionality, And Fun |
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LEHIGH VALLEY, Pa, July 27, 2006 -- Day-Timers, Inc., the organization company marking its 60th year in business in 2007, announces its new back-to-school line with a focus on organization, ergonomics, and the contemporary features and styling students crave.
Backpacks Get High Marks for Student Safety According to recent studies, students routinely carry backpack loads equal to 22% of their body weight. Many believe that this statistic contributes to 7,000+ visits to the emergency room each year for backpack-related injuries.* This season, Day-Timers introduces two bags specifically designed to keep students' health and safety in mind. With its ergonomically designed S-shape back straps, padded back, curved base, and adjustable side straps, the Deluxe S-Fit Backpack promotes back health. Even crammed with books and supplies, the front-loading bag distributes load weight evenly for maximum comfort. Likewise, Day-Timers' Wheeled Backpack promotes ease-of-use with its telescoping handle and smooth-rolling inline wheels. It also features five easy-access outside compartments and a built-in headphone portal. I-Sling Bag Takes Their Tunes (and More!) Anywhere The ubiquitous iPod, a frequent student companion, is now increasingly used as a classroom study aid.** To keep this portable must-have on hand and easily accessible, Day-Timers offers the I-Sling, a fun, functional bag that features a built-in iPod port and detachable mobile phone case. Durable construction includes padded shoulder strap and back panel, plus full-access interior. Day-Timer Planners Designed for Students, By Students The experts at Day-Timers know that excellent organization skills aren't just for executives. To start building students' organizational I.Q. early, Day-Timers offers its Student Planner, a simple, yet comprehensive planning system that meets the specific academic and extracurricular needs of today's busy students. The planner was designed using comprehensive research on students and how they spend their days. The planner is housed in a durable binder with bright, contemporary materials and a fun, bungee-style closure. Day-Timers, Inc. In business since 1947, Day-Timers has evolved into a company offering hundreds of organization tools that simplify the lives of consumers at work, home, school, and on the go. Day-Timers, Inc. is a subsidiary of ACCO Brands Corporation (NYSE: ABD). Go to www.daytimer.com for more information about its line of organization products. * Data reported by Medical News Today. ** According to USA Today. CONTACT:
Maria C. Woytek |