Press Release
| GBC Now Offers Branded Notebooks to Support Clients' Brand Image |
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Northbrook, Ill. – February 28, 2006 -- GBC, an ACCO Brands company, now offers a line of notebooks called Branded Notebooks as an extension to its Brand Image Solutions services. "Branded Notebooks are the perfect complement to existing corporate communications tools that convey the look and feel of a company's brand," said Amy McManus, Director of Marketing – Document Finishing Division for GBC. Branded Notebooks are a natural offshoot of GBC's Brand Image Solutions, which is a service that delivers companies a complete line of binders, presentation materials and other media that reflect a company's brand image. McManus pointed out that GBC's Branded Notebooks provide another way to reinforce the strength of a company's brand internally when used for general note taking as well as in department and supplier meetings. The notebooks also serve to communicate the company's brand in the field with the company's sales force during meetings with clients and prospects. The notebooks come in 72-grid line pages and take approximately four to six weeks to produce. GBC can work with existing camera-ready or digital artwork to create coil-bound notebooks that transmit a company's brand in any setting. "GBC recognizes that branding is an essential corporate strategy that is visible in advertising, brochures and presentations yet should also extend internally throughout the organization in the form of notebooks and binders," McManus said. "The Branded Notebook product is an outgrowth of GBC's increasing focus on helping our clients leverage their brand," McManus said. "Our website now offers a complete section on brand compliance and brand wellness as part of our Brand Image Solutions services." For more information about GBC's new line of Branded Notebooks or how GBC Brand Image Solutions™ consultants can help strengthen your company's brand identity, call 1-888-240-4219 or log on to www.gbcconnect.com/brandimage. GBC, an ACCO Brands company, has served a broad range of document communication needs for businesses worldwide for over 50 years. Our products and services, including binding and laminating solutions, custom presentation solutions and technical services, are critical to our customers in helping them distinguish their printed materials and achieve a professional edge in today's competitive market. ACCO Brands Corporation (NYSE: ABD) is a world leader in branded office products, with annual revenues of nearly $2 billion. Its industry-leading brands include Swingline, Kensington, Wilson Jones, Quartet, GBC, and Day-Timer, among others.
Amy McManus
Dave Laurenzo |