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The New Fashion Accessory for the Business-Savvy Professional From DayTimers

Lehigh Valley, PA. - Today's leather planner covers do more than just hold calendar pages. They are the new, executive-suite fashion accessories, which can be coordinated with the hottest trends in handbags, shoes, business totes and jewelry.

“Looking put-together and polished says much more about a person than that they're style-conscious, especially in a business setting,” commented Maria Woytek, fashion and organization expert at DayTimers. “ The right look can say, ‘organized,' ‘productive,' ‘polished,' ‘professional', ‘creative,' and even, ‘memorable.''' DayTimers has developed several lines of planner covers that enable every woman to take the next step in accessorizing. Now a professional woman can coordinate her outfit, jewelry, bag, shoes AND planner to each occasion.”

For the “I can get it done” look, the Western Coach Binder is an all-time favorite. You can feel the Old West character in the firmness of this top-grain leather, with its classic shoulder hide markings. The leather has been burnished to a rich luster that brings out its natural highlights. Available in Black, Burgundy and Dark Tan, the Western Coach Binder coordinates well with any ‘getting down to business' suit. The binder features one large flap pocket and one medium pocket, as well as a handy note pad and penholder. It's zippered to keep everything secure, and project the image that you've got everything under control. You can personalize it with your name or initials, making it uniquely yours.

The Executive Armorhide® Zipper Binder is the planner cover to carry when you need to be out and about. It wears like iron and has a stain- and scuff-resistant overcoat that withstands bumps and bruises. The handle on the spine encourages easy toting from indoors to outdoors and from meeting to meeting, and the Folio size is roomy enough to carry file folders without folding or cramming.

When you want to show off your creative side, the Malibu Leather Binder offers a fresh, contemporary look that comes in Pumpkin, Red, Plum, and Black. This plush leather planner has a pebble-grain texture that is in keeping with today's business-casual atmosphere. The Malibu is unstructured and reflects your own flexibility in the workplace. You can demonstrate your organizational skills when you open it and exhibit its multiple interior pockets for storing I.D. or business cards. You'll be prized as totally buttoned-up as you end the meeting by closing your planner with its decorative, magnetic snap-on buckle to secure contents and cover.

Sophistication shines through when you choose the Belize Snap-Tab Binder. This croc-embossed leather binder is exotic in its choice of color, texture and style. It comes in Dark Tan and Blue and is well-suited for delivering a presentation in the boardroom or running for president of the PTA. The binder makes it easy to keep dated pages, note pad, loose pages, and all other important papers organized in one place. You can top off the Belize look with the Cross-Body Tote in the same delightful mix of color, texture and style.

When exhibiting your artistic side, you'll want to carry the Artifacts Letter Padfolio with cashmere-soft leather and a sterling silver dragonfly closure. Not just a beauty, it has exceptional organizational skills, too, and can be debossed with up to three initials.

DayTimers Exclusive Signature Collection is for the woman who wants to make a subtle and elegant statement. The premier Signature Collection uses vegetable-tanned leather from a small, family-owned tannery in the heart of Tuscany that has been producing quietly confident leather goods for over 40 years. Pocket planners and journals are covered in the vegetable tanned leather with its rich translucent color in Bordeaux, Natural and Black shades. Subtle nuances in texture allow the natural grain to shine through. Staying organized has never looked or felt better.

When it's time to show that you are really one of a kind, carry the Southwest Binder with its timeless petrographs of the Arizona and New Mexico deserts. Each piece is crafted from rustic, full-grain cowhide that's vegetable-tanned and drum-dyed for a deep, multi-tone finish. Because no two are alike, each piece, like you, develops its own personality and natural beauty over time.

Or try the Distressed Leather Binder for a more casual look. This binder gets softer and more distinctive as time goes by. The natural oiled finish on full-grain cowhide takes on a rich, mellow patina from day-to-day use. Each piece is hand-finished and no two are ever alike.

When showing the world that you are a woman with a deep spirit and rich surprises in what you bring to your work and your personal world, try carrying any of the items from the Machu Picchu Collection. Inspired by the icons of the Lost City of the Incas, this striking collection is embellished with a unique pattern laser-etched onto fine Italian cowhide. The binder has a zippered closure to keep contents secure, plus a pen loop and pen pouch, with three horizontal storage pockets and a note pad pocket. Extend this deep-spirited (spiritual?) theme by adding the Machu Picchu open tote, wristlet and wallet to your wardrobe.

Keep their heads turning by choosing a fine writing instrument that makes a statement about you, as well. The revolutionary Yoropen, made of solid brass, features unique angled support that relaxes your fingers and virtually eliminates writing strain. The space between pen point and paper allows you to better see your smudge-free writing.

Now you can own your own piece of typesetting history: the Qwerty Pen. An authentic key from a vintage Remmington, Smith Corona, Underwood or Royal typewriter caps the top of this rollerball pen. It features a black rubberized barrel with silver-plated accents, perfect for showing your creative side.

Ready for anything that comes your way, the Quin-Tek 5-Point pen keeps everything just a click away: black, blue and red ballpoints, a 0.5mm pencil, and orange ballpoint highlighter, plus an extra PDA stylus. Comes in solid brass or a black rubberized finish, which can be personalized.

Whether you prefer a zippered or slip-tab closure, or a Portable or Desk size binder, DayTimers has the perfect planner to keep you organized while making a strong, and unique statement in the workplace. Day-Timer planners in all shapes, sizes and colors can be found at www.daytimer.com.

Day-Timers, Inc. (www.daytimer.com) is a 60-years young company offering fashionable solutions for gaining control of your life. Day-Timers is a noted authority in time management, productivity, organization and planning with fashion-forward products to meet every lifestyle. With hundreds of organizational and time management tools, women and men can simplify their lives at work, home, school and on the go, creating the work/life balance they crave. And with numerous high-end leather products, individuals can now manage their lives with style and flair.

Contact: Leesa Raab, LaMotta Strategic Communications, Inc. 845-358-6306(o), 347-558-2422(c ), leesar@mac.com

SUBSIDIARY OF ACCO BRANDS CORPORATION