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|New Kensington® ClickSafeTM Laptop Lock Offers One-Click Ease of Use—There’s No Excuse to Leave Laptops Unprotected Ever Again|
Simpler, Safer, and Smarter Design of Laptop Protection is Unmatched in Strength
Redwood Shores, Calif. – October 11, 2010 – Kensington Computer Products Group, a worldwide leader in delivering smart made simple™ computing accessories, today introduced the Kensington ClickSafe™ Keyed Laptop Lock, a simpler, safer, and smarter new physical computer security standard for mobile professionals. Today’s workforce is more mobile than ever before, with laptops a common companion both inside the office and out. Whether a CEO or company intern, working for small and large companies alike, people carry their work and personal data with them wherever they go. And yet, the simple, first layer of protection that a laptop lock offers is still often overlooked by laptop users. Now Kensington— globally recognized creator of the famous Kensington Security Slot built into 99% of laptops, MicroSaver® and ComboSaver® computer locks— has created the newest standard in laptop security. The Kensington ClickSafe lock makes it so easy to lock down a laptop – as easy as buckling and unbuckling a seat belt - that there’s no excuse to leave a laptop unsecure ever again.
Laptop computers have extended office work into households, coffee shops and airports, enabling people to “workflex” between their business and personal lives at any time of day or night. As users rely on complex and expensive layers of security software to protect their data assets, a physical computer lock, particularly one that is so easy to use, makes a smart first line of defense. The estimated cost of replacing content along with a stolen laptop itself is an astronomical $49,246 (according to the Ponemon Institute, which conducted a 2009 study on lost laptops and the value of the sensitive business data within them). But users know the cost of time, lost productivity, and inconvenience is even more painful.
Now, ClickSafe protects computers in just one, simple step. The lock simply attaches to a laptop with one easy motion. Kensington’s smart made simple philosophy has eliminated the need to first insert a key and then follow multiple steps to engage a lock. There’s no learning curve or hassle to use it, so productivity is never compromised. ClickSafe’s firm, anti-theft engagement mechanism pairs with cable made from superior carbon strengthened materials to deliver the best security available in a cable-style lock.
“ClickSafe makes locking down a laptop as easy as buckling a seat-belt, so users never have to worry about getting their laptop stolen,” said Rob Humphrey, Director, Security Products, Global Business at Kensington. “We have taken smart made simple to a whole new level by simplifying a five-step process into one easy step, without compromising the supreme strength and protection Kensington locks have always offered. It’s so quick to use, there’s no reason for business users to leave their laptop unprotected ever again.”
Kensington ClickSafe™ Keyed Laptop Lock (K64637WW; SRP $49.99)
Kensington ClickSafe™ Keyed Twin Laptop Lock (K64638WW; SRP $69.99) )
Kensington smart made simple (www.kensington.com)
Wherever technology takes you, personalize it with Kensington, a worldwide leader in smart made simple computing accessories. Kensington makes smart, intuitive, and stylish computing accessories for laptops, netbooks and desktop computers, MP3 players, iPod, iPad and iPhone. Kensington's offering of products range from laptop security locks, power adapters, mice, keyboards and trackballs to universal docking stations, desktop accessories, carrying cases and iPhone/smartphone accessories. Kensington Computer Products Group, headquartered in Redwood Shores, California, is the technology division of ACCO Brands (NYSE: ABD), a world leader in branded office products, with products marketed in more than 100 countries across the globe. For more information, visit the Kensington web site at kensington.com or call Kensington toll-free at 1-800-235-6708.
Kensington, MicroSaver and ComboSaver are registered trademarks of ACCO Brands. Smart Made Simple and ClickSafe are trademarks of ACCO Brands. All other registered and unregistered trademarks are the property of their respective owners.
© 2010 Kensington Computer Products Group, a division of ACCO Brands. All rights reserved.
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 Source: “Cost of a Lost Laptop: A Study Conducted by the Ponemon Institute” Created on: Apr 22, 2009, by Josh Hilliker. A copy of the study is available at http://communities.intel.com/docs/DOC-3076