|Print Page | RSS Feeds | Receive Materials by Email | Financial Tear Sheet|
|View printer-friendly version|
|Pan-European Expansion of Innovative GBC (R) Binding and Laminating Solutions Designed to Help Consumers Accomplish Goals with Ease and Excellence|
NOVEMBER 29, 2007 – LINCOLNSHIRE, ILLINOIS – ACCO Brands Corporation, a world leader in select categories of branded office products, today announced pan-European expansion plans for its innovative line of GBC® branded binding and laminating solutions.
The promotion of GBC across European markets is the result of the company's commitment to grow the European business and best support its consumers. As a result, global brand consolidation plans will provide consumers with more highly focused and innovative solutions that help them achieve their goals with ease and excellence.
ACCO Brands currently sells binding and laminating products in many European markets under three brands: Ibico®, GBC and Rexel®. However, consumer research revealed that the company could best exceed expectations through the more extensive GBC portfolio of products. As a result, the company plans to reduce the numerous branded lines of binding and laminating products across Europe over time starting first with the lamination line. Due to the GBC global brand legacy in market sectors ranging from the home environment up to production printing, this strategy has proved successful in other markets. This move will not impact the other highly successful lines of office products the company currently sells under the Rexel brand name.
“The GBC brand already has a strong global presence with an innovative line of binding and laminating products,” said Kellie Glueck, Director of Global Brand Marketing. “Our exciting expansion plans will now provide European consumers with the same premium, professional binding and laminating solutions that consumers in other markets rely on to be successful.”
GBC products help consumers do more than just present, protect and preserve their documents. It provides them with the tools to meet their objectives. The brand is a global leader in binding and laminating, and has over 60 years of understanding consumer needs.
In a recent pan-European research study, the company found that the top preferred feature among professionals is a laminator that does not jam. The new HeatSeal® H212 and H312 laminators with SureFlow™ technology are designed to laminate any type of paper or photo flawlessly every time. This allows professionals to quickly make items durable enough for daily use and provide a professional appearance to share with clients and management.
“GBC leads the way in delivering durable machines that are easy to use. And the wide variety of supplies that simplify and speed up the lamination and binding process are incredible,” stated Kriss Kirchhoff, President, Document Finishing Group. “Once consumers try GBC products, they will quickly understand why consolidating to one brand benefits them.”
The company is planning a variety of promotional activities to kick off the European expansion. GBC announced a pan-European competition entitled “Reach your goals with GBC,” which solicits consumer success stories with binding and/or laminating. Individuals who enter the competition at www.gbceurope.com/goals starting in January 2008 will be eligible to win a €5,000 shopping spree and other exciting electronics. Winners will be randomly selected from all qualified entrants. Additionally, website visitors can order free samples demonstrating some of the high-caliber GBC supplies.
Consumers looking for more information about GBC and its superior and easy-to-use products should access www.gbceurope.com/goals
About GBC and ACCO Brands Corporation (NYSE:ABD)
ACCO Brands Corporation is a world leader in select categories of branded office products, with annual revenues of nearly $2 billion. Its industry-leading brands include Wilson Jones®, Day-Timer®, Swingline®, Kensington®, Quartet®, GBC®, and in Europe Rexel®, NOBO®, and Derwent®, amongst others. Under the GBC® brand, the company is also a leader in the professional print finishing market.